Our raffle is only converting at 13%. Help us understand why.
An annual cycling raffle that already works is leaving revenue on the table. With the next campaign launching from end of August to early November, there is a narrow window to diagnose what is holding back performance.
ADVICECALL
WHAT WE NEED YOUR HELP WITH
Advise on how to analyse and optimise our annual fundraising raffle to improve conversions and overall campaign performance. Identify root causes, prioritise fixes, and shape a lightweight testing plan for the next campaign.
OUR SPECIFIC QUESTIONS
Where are the biggest weaknesses in our current raffle campaign funnel, from impressions through to ticket purchase?
What strategy would you recommend to improve either impressions or conversion, based on our current results?
How should we strengthen our digital marketing approach and tactics to grow impressions for the next campaign?
WHERE WE ARE TODAY
We run an annual fundraiser where we build the SA Dreambike and raffle it off to fellow cyclists in the community.
The campaign currently raises about R150k after expenses, including parts and advertising, but we feel we are leaving revenue on the table.
In our 2025 campaign, we saw 5430 visitors to Quicket with a 13% conversion rate, and 176000 impressions on BikeHub with a 0.37% CTR.
We would value expert critique because we are uncertain how to get the most out of the campaign and need a simple structure for what to improve next.
Keep in mind: • Timelines: the campaign runs from end of August to early November. • Compliance: the campaign must comply with the National Lotteries Act.
HOW YOUR HELP WILL IMPACT US
This raffle already works. With the right advice, it becomes a stronger source of unrestricted funding for our organisation and a more effective way to show that our model is sustainable.
Better campaign performance will also help us grow awareness and strengthen the community around our work.
Wins we're targeting:
More unrestricted funding from higher raffle revenue.
Greater exposure and awareness of our organisation.
A stronger and more engaged community around the campaign.
THE RIGHT VOLUNTEER
A fundraising, marketing, or strategy professional who has improved campaign performance and can advise on how to increase reach or conversion.
Comfortable reading funnel metrics like impressions, CTR, and conversion, and spotting where a campaign is falling short.
Familiar with digital marketing tactics, especially Meta Ads, copywriting, and partner conversion strategies.
Bonus: experience reviewing fundraising or ticket-sales campaigns with compliance considerations.
HOW WE WILL CONNECT AND WORK TOGETHER
Engagement at a glance
Format: 60-minute video call
Booking: Lock in a time that suits you via the scheduler
Prep: Review the brief plus any background docs ahead of booking. Review again before the call so we can spend our time on solutions, not admin. Note if there is some prep work required.
Call booking is not available for this task at the moment.
ORGANISATION
Pedal for Good
WHAT WE DO
We help community organisations run trauma-informed cycling and mental health programmes for children and young people. We train local facilitators, support delivery, and track outcomes so the model can be implemented consistently and sustainably.
We focus on communities where stigma and limited services leave many young people without access to mental health support.
HOW WE DO IT
- Train community-based facilitators to deliver a trauma-informed cycling and mental health programme.
- Equip partner organisations with tools, resources, and implementation support.
- Provide delivery oversight to maintain quality and model fidelity.
- Collect and manage beneficiary data to monitor outcomes and measure impact.
MISSION
Equip communities and organisations across South Africa with cycling-based mental-health programmes that build resilience, emotional wellbeing and agency among at-risk youth.
WHO WE SERVE
CHILDREN
YOUTH
IMPACT LOCATION
Strand, Macassar, Philippi, Stellenbosch
CATEGORY
EDUCATION & YOUTH DEVELOPMENT
2026 TOP PRIORITIES
- Strengthen facilitator training so partners can deliver the programme consistently.
- Expand delivery across more under-resourced communities in South Africa.
- Improve outcome tracking to build clearer evidence of mental health impact.
KEY MOMENTUM METRICS
- Young people reached
- Facilitators trained
- Partner organisations active
